Brand Consistency
TAKE ME OUT
When 2ST announced a Broadway revival of Richard Greenberg’s "Take Me Out", Second Stage needed a partner to capture social media content that would engage a new audience and raise the show’s profile. Working on the margins of a busy rehearsal schedule, we created and curated a slate of videos that caught the eyes and delighted the broadway community.
The First Reading
In a show of resilience, 2nd Stage started rehearsals again after the COVID pause. We created a video that recognized and celebrated the significance of what these artists were doing.
Opening Night
The joy, the chaos, the excitement. How do you bottle the electric experience of a Broadway opening night into a video, one that raises a toast to both the show being performed and the community there to honor it? Our team knows, and per 2nd Stage’s request, they had a finished edit done by 9 A.M. the next morning.
Billboard
After the show, 2nd Stage threw a rocking party at Yard House in Times Square and leaned on us to give revelers a show on the doorstep. We delivered bespoke motion graphics packaged and designed to feel like an MLB jumbotron, complete with green screen footage of the players, and a design scheme modeled off the costumes from the show.
Supporting Content
To make an impact in the social space we made sure that our branding was front and center with a step and repeat. Instead of settling for phone video, we stepped up our game with cinema cameras, mounted vertically. Our Creative Director, Tommy Walters, asked questions of our actors aimed at scoring some fast-paced, engaging answers.
Interviews
While Tommy had fun with the actors at the social station, our Technical Director Matt crafted a beautiful interview setup, where a client representative asked our actors about what stepping onto the Broadway boards meant to them. We used this video to support our content throughout the run, culminating in videos that supported the Tony Award nomination of the production’s stars.
Closing Night
As the curtain fell on the final performance of the show, we captured the energy in the room to craft a video that celebrated the journey. This tribute video organically received over a million views across all accounts.
In the end, the show took home the Tony Award for Best Revival of a Play, and was so successful it was re-upped for a commercial run. You can see some of our work on that production on the show’s current instagram page here.